How might institutional factors affect the purchase for ice cream and shampoo? Provide 3 situation for each product.

1– A marketing manager for US. Pet supply store (e.g. PetSmart) is considering marketing her products in a developing country. Based on your knowledge of culture, segmentation and the variables that influence consumer behavior, review the marketing mix and provide a preliminary plan for the move into that market. What are the steps she needs to be taken?


2- How might institutional factors affect the purchase for ice cream and shampoo? Provide 3 situation for each product.

4- Interpret the finding for the following frozen pizza data from two markets segments