Final paper

Final paper guideline

Please write a research paper (5-page minimum)  Your research paper will have a Works Cited that will not be part of the page count. You must have at least four sources from reputable sites. Works Cited must be in MLA 7th edition format.

Topics: Visual Media Analysis on an advertisement or painting.

For your final paper, I am asking you to choose your own ad or painting,  OR an ad spoof from

Choosing a ad (or another ad of your choosing). You will then write an analysis of this ad using the checklist I have attached in the Checklist module section.

  1. Choose ad. If you choose a spoof ad, you must be familiar with the original ad

that is being spoofed (made fun of) so that you understand the joke and how

to explain it. If you have chosen a regular ad in a magazine, you don’t need to worry about this.

  1. Pay particular attention to the West Guide Chapter “Analyzing Visual Arguments” including the sample student papers at the end for an example of how to argue your paper.Link to Student Sample visual in Chapter 18
  2. Use one of the Seven Introduction Strategies described in The West Guide under “Introductions.”

THEN: Start with a brief physical description of the ad and what we’re looking

at.(Pretend I can’t see it and am unfamiliar with the ad).

  1. Quickly get to the “thesis” of the ad. What information is being presented

and what point is the artist/advertiser trying to make? What visual elements

of the ad (and any text) are there and how do they help make the point? Who is

the intended target audience?

  1. How does the ad compare to the original? (Only if a spoof ad– otherwise disregard).
  2. Is this a successful argument? Has the ad maker convinced you of his or her

thesis/point? Would it be convincing to its target audience?

  1. Review my checklist so that you haven’t forgotten to discuss any elements.
  2. Use a conclusion strategy from “Conclusions.”