Conduct a loglinear analysis to see whether there is a relationship between the person's star sign, whether they believe in horoscopes and whether the horoscope came true. Explain the findings and whether the findings are significant.

Using the IBM SPSS Statistics software and the dsus4data file folder within your My Data Files folder, complete the following activity and post your findings. Use the Horoscope.sav dataset.

You will be performing Task 10 from Smart Alex’s Tasks 18.12 from the Field (2013) text:

I was interested in whether horoscopes are just tosh. Therefore, I took 2201 people, made a note of their star sign (this variable, obviously, has 12 categories: Capricorn, Aquarius, Pisces, Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio and Sagittarius) and whether they believed in horoscopes (this variable has two categories: believer or unbeliever). I then sent them a horoscope in the post of what would happen over the next month. Everybody, regardless of zodiac star sign, received the same horoscope, which read: “August is an exciting month for you. You will make friends with a tramp in the first week of the month and cook him a cheese omelette. Curiosity is your greatest virtue, and in the second week, you’ll discover knowledge of a subject that you previously thought was boring, statistics perhaps. You might purchase a book around this time that guides you towards this knowledge. Your new wisdom leads to a change in career around the third week, when you ditch your current job and become an accountant. By the final week you find yourself free from the constraints of having friends, your boy/girlfriend has left you for a Russian ballet dancer with a glass eye, and you now spend your weekends doing loglinear analysis by hand with a pigeon called Hephzibah for company.” At the end of August, I interviewed all of these people and I classified the horoscope as having come true, or not, based on how closely their lives had matched the fictitious horoscope. The data are in the file Horoscope.sav (p. 759).

Conduct a loglinear analysis to see whether there is a relationship between the person’s star sign, whether they believe in horoscopes and whether the horoscope came true. Explain the findings and whether the findings are significant.

To complete the analysis:

  • Select Analyze; then select Loglinear; then Select; then Model.
  • You will need to select each variable that you are going to analyze and place it in the factor box.
  • Each variable range will need to be defined. Once you have placed the variables in the factor box, you must select and define the range. Use theVariable View– (Values) to see the value of each variable so that you can define the range—For example, Star_Sign (1–12).

 

 

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