Case Study: Managing Supply Chain Complexity in a Tea Manufacturing Company

Read and study the case and address each of the questions at the end of the study. In addressing each of the questions, create a Power Point presentation to include the following:

– Problem

– Identify and describe alternative solutions

– Justify your recommendations for EACH question

OUTLINE FOR CASE ANALYSIS

Title Page (APA formatted)
Case Name:
I. Major Facts
(State here the major facts as you see them. Make statements clear and concise for your
own understanding as well as for the understanding of the other students and the
instructor.)
II. Major Problem
(State here the major problem as you see it. Emphasize the present major problem. You
may wish to phrase your statement in the form of a question. In a few cases, there may be
more than one major problem. A good problem statement will be concise, usually only
one sentence.)
III. Possible Solutions
A. (List here the possible solutions to the major problem. Let your imagination
come up with alternative ways to solve the problem.
B. Do not limit yourself to only one or two possible solutions. These solutions
should be distinct from each other.
C. However, you may wish to include portions of one solution in another solution,
as long as each solution stands alone. Only in this manner will your subsequent
choice be definitive.
D. Briefly note advantages and disadvantages of each possible solution.)
etc.
IV. Choice and Rationale
(State here your choice, A or B or ___ and the detailed reasons for your choice. You may
also state your reasons for not choosing the other alterative solutions.)
V. Implementation
(Prepare a plan to implement your choice)

Appendix (Answer case study questions)

Discussion Questions
1.
Make a diagram showing the supply chain configuration of Tehindo as well as the
flow of products and information within the supply chain.
2.
Compare the bottled Goteh and Fteh in terms of challenges in managing their supply
chain processes.
3.
Discuss the causes of temporary demand (and order) increases in this supply chain.
4.
If you were the supply chain manager of this company, what would be your
suggestions in the second meeting?
5.
How does information distortion happen in this supply chain, and what would be
your suggestions to reduce it?
6.
Discuss the advantages and disadvantages of vertical integration and outsourcing for
Tehindo.

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