Interpret the finding for the following frozen pizza data from two markets segments

1– A marketing manager for US. Pet supply store (e.g. PetSmart) is considering marketing her products in a developing country. Based on your knowledge of culture, segmentation and the variables that influence consumer behavior, review the marketing mix and provide a preliminary plan for the move into that market. What are the steps she needs to be taken?

 

2- How might institutional factors affect the purchase for ice cream and shampoo? Provide 3 situation for each product.

 

4- Interpret the finding for the following frozen pizza data from two markets segments

 

 

 1-low, 5-highYoungerOlder
PriceNutritionPriceNutrition
Totino’s1.501.302.772.15
Redd Baron2.932.802.342.00
Tombstone2.202.502.852.92
Freschetta3.003.833.083.86
DiGiorno3.173.334.464.57
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